In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education.
Positioning (Marketing) Marketing Marketing Strategy Customer Satisfaction Financial Accounting Accounting Financial Statement Balance Sheet Decision-Making Change Management Human Resources (HR) Discounted Cash Flow
Accessible for free. Completion certificates are offered.
Affiliate disclosure: Please use the blue and green buttons to visit Coursera if you plan on enrolling in a course. Commissions Reddsera receives from using these links will keep this site online and ad-free. Reddsera will not receive commissions if you only use course links found in the below Reddit discussions.
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
and 7 more instructors
University of Pennsylvania
This specialization includes these 6 courses.
Reddit Posts and Comments
5 posts • 83 mentions • top 10 shown below
139 points • RescueRecruiter
Free Certifications to Add to Your Resume
(This is not my article, but I thought it could be helpful if you're looking to pad your resume with additional skills.)
Full article from Simply Hired blog: Free Certifications to Add to Your Resume
Many positions require advanced education, degrees or courses to progress in a field or even land your first job. Every field values its own unique certifications, but these certifications often come with hefty price tags and long ramp-up times.
Fortunately, the internet is making it a lot easier to educate yourself at home and on the cheap. Here are five options for free training and certifications that can help you add distinctive digital skills to your resume without investing time and money in a degree or certification program:
Google Analytics Online Courses
Google is a major player on the internet. Is it any surprise the company also offers free online analytics courses? Individuals who want to better understand digital analytics, the Google Analytics platform, ecommerce analytics or mobile app analytics, can head to the Analytics Academy to learn and test their knowledge.
While these skills will be particularly valuable for marketers, writers and digital strategists, understanding Google Analytics would make professionals in any position stand out.
Basic Digital Marketing Skills
In today’s digital economy, any employee may be asked to contribute to a marketing campaign or provide a quote about ongoing work for marketing purposes. To be a well-rounded candidate, just about everyone would be well-served by having some awareness of social media, content marketing and digital marketing.
Introduce yourself to digital marketing concepts (and add an attractive certification to your resume) by going through HubSpot’s Inbound Marketing Certification. This certification covers the fundamentals of SEO, blogging, landing pages, lead nurturing and conversion analysis. Even if you aren’t in a marketing position, this will give you an added edge over candidates within your field who aren’t familiar with basic marketing concepts.
Free Courses and Education
There is also a larger category of free online education resources that are expanding every year.
Coursera provides access to real college courses from top universities such as Johns Hopkins University, University of Michigan, Yale and Stanford. The free courses do not come with a degree, but you can complete certain courses in sets to create a free or low cost specialization, such as Big Data or Business Foundations.
Udemy is an online marketplace for individual courses. By searching for free courses, you can access training on such topics as accounting, Android development, Adobe Illustrator and more.
You can also peruse OpenCulture’s comprehensive list of certificate-offering courses from a mix of platforms such as Coursera, FutureLearn and individual universities.
Free courses and certifications may not carry the weight of high-level certifications or official degrees, but they are a great way to explore new skills and show that you’re invested in your own personal and professional development. Check out these five certification and education opportunities to see if they could help you round out your skills for your current or prospective job.
8 points • mbathrowaway20
Coursera certificates legitimate?
So I posted my profile review about a month ago, and my biggest weakness is my GPA (just over 3.0 due to crummy freshman and sophomore year grades). My degree is in engineering from a good engineering school, and I got a 49 on the Quant section of the GMAT, but I am still considering taking some additional coursework to further show my GPA is not a good representation of my current academic aptitude. I found some courses online from a website called Coursera, and they have a "Business Foundations" specialization certificate created by Wharton. It seems somewhat legitimate, but I am unsure how this would look on a resume. They claim that there are graded assignments, and it can be put on a resume. I have posted the link below for others to examine.
Does this look like a legitimate way to add some business/quant coursework to help out my resume?
3 points • tcRom
If you look at some of the big online education name, they’ll have offerings that take you through business curriculum. Eg, https://www.coursera.org/specializations/wharton-business-foundations
If you want to know what would help you most in a business, I’d suggest focusing on accounting. If you don’t thoroughly understand things like cash flow statements, your business will die.
3 points • newmanshoe
In order to try to mitigate my relatively low GPA for T15 standards, I have been looking in to Certificate programs. Would the GPA from the paid version of Wharton's Coursera Business Foundations Certificate be taken in to consideration by adcoms?
3 points • yearning_more
Financial intelligence will definitely help you make money. It doesn't really matter where or how you learn it. If you're in high school and it's offered then take it. It'll likely be worth it to continue learning throughout your career.
That said, it doesn't really matter where or how you are learning. There are plenty of amazing free online courses too. At a minimum, take a microeconomics course, a financial accounting course, and a managerial economics course. That will give you a firm grasp of the basics and you can keep going from there.
Here you can find free online courses from Wharton (one of the top US business schools): https://www.coursera.org/specializations/wharton-business-foundations
1 points • merrystem
Another lawyer chiming in, these startup checklists are good resources, just wanted to add that while important for everyone, folks working primarily in digital companies need to have particularly strong client contracts (potentially including EULA's, privacy/data security agreements, etc). Certain website policy documents can be boilerplate, but much of this should be carefully drafted to your unique circumstances.
On the business side, I haven't done it, but have heard good things about Coursera's free Business Foundations program, which is essentially auditing the first year of a Wharton MBA.
1 points • everylastpenny
If you want to take advantage of your warehouse experience, I'd look into working for Amazon.
And if you want to explore if you like accounting before signing up for a college, you can get started online for free with online platforms like Coursera.
Here is a list of courses (including Financial Accounting) for the Business Foundations Specialization: https://www.coursera.org/specializations/wharton-business-foundations#courses
1 points • for_dinnerz
I'm also hesitant of taking 8803. I'm signed up this semester, but I'd rather take one of the Wharton business specializations on Coursera (the one below looks most similar in curriculum content) and save the GT money/credit for more interesting/intense courses. Not sure that would fly, though.
2 points • ElonRockefeller
I joined an agency about 4 years ago as a Project Manager when the agency's revenue was about $3 million. It's now $40 million and I'm our Director of Ops. My suggestions based on the things that helped me the most:
Books overall are not handy for learning the nitty gritty of operations. However, I did find 3 that were useful about overall theory and ways of thinking when it comes to business.
This site has been the single, best resource. It allows you to download tools and templates that you can work backwards from to figure out A) how things work and B) how to implement processes and infrastructure to help your own team and company.
I took Coursera/Wharton's online Business Fundamentals specialization which are self-paced and very affordable courses. You cover some essential topics that will help you understand theory and applicable steps you can take. You don't have to take all of them, you can pick and choose. The courses in the specialization are:
- Intro to Marketing
- Intro to Financial Accounting
- Managing Social & Human Capital
- Intro to Corporate Finance
- Intro to Operations Management
The thing about operations, especially in agency settings is that there's no, single playbook on how to do it right. The best thing I've done is find mentors outside of my company who work in agency and have scaled one up. They can share specific, actionable tips and how-to's on running an agency well. I was lucky enough that once we hit about $15m in revenue, we hired a VP of Operations who had scaled an agency previously from 80 people to about 1000. This VP is my current boss and someone who is a mentor that I learn from constantly. The most valuable thing you can do is find a mentor who is willing to take time to explain what to do but also how and why.
1 points • rrofaeil