Introduction to Marketing

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Below are the top discussions from Reddit that mention this online Coursera course from University of Pennsylvania.

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

Positioning (Marketing) Marketing Marketing Strategy Customer Satisfaction

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Taught by
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
and 2 more instructors

Offered by
University of Pennsylvania

Reddit Posts and Comments

1 posts • 28 mentions • top 9 shown below

r/marketing • comment
52 points • Gigstr

Hey there. Just a warning, I wouldn’t consider a significant number of people in this sub to be true marketers. A lot of the “marketers” here will probably advise you to learn some combination of content writing, SEO, AdWords, influencer marketing, social media ads, Google Analytics and possibly web design. These are nothing more than channels and tools to help tell customers about your product (besides Google Analytics). Great tools and channels to study but it’s not what marketing is about.

Marketing is a conversation between you and your customer. You’re asking them questions about their problems, needs or desires. You learn who they are. You empathise with them and as a result of your findings, you craft a solution (the product or service) for their problem or needs. Then using various channels of communication, you will let your customer know that you have a solution and can provide value to them. It sounds like this process may be of interest to you considering your studies.

That’s where marketing begins and it goes on to figuring out how to differentiate and position your product against competitors. You learn how to segment your audience, target audiences via various communication channels, price your products and figure out how to get the product or service to your customer in the most convenient and cost effective way.

I recommend this course from Coursera that will give you a really good start to the fundamentals. It goes through market research, consumer behaviour, product positioning, and the Marketing Mix. Coursera are courses taught by real universities and are usually very high quality. You may go through all of the material and learn it for free but if you want to take the tests and do the assignments it will cost a few hundred dollars. This course in particular, will teach you most of the important stuff from a bachelors degree in marketing without needing to study full time for several years. The course will still take some time to complete but it will give you a real solid foundation.

If that course is a bit too long then I suggest this one. It’s nowhere near as in-depth but it will give you some of the fundamentals. It is taught by Wharton and high quality.

From there, No doubt, other people here will point you in the way of great digital marketing courses to supplement this.

r/socialmedia • post
13 points • CompanyofHouseElves
Social Media Marketing guide or online course?

I'm looking for online courses on marketing and smm. It would be great if you could recommend some free ones, but I'm ok with some cheap ones as well (like Coursera's old certificate fees, the new Specifications are over my budget).

Until now I found two courses that I liked and found useful. One was on digital marketing (Viral Hack), the other (Coursera's Introduction to Marketing) on general marketing, e-commerce and so on.

Could you recommend anything else please?

r/freelance • post
2 points • Prime618
Coursera has an Introduction to Marketing course that started yesterday. It's free, and worth a glance if you freelance.
r/Entrepreneur • comment
1 points • xboxpcman

Youtube or Coursera, he is a marketing course from an ivy league college for free.

r/SquaredCircle • comment
1 points • rsplatpc

> Just because I'm from South Africa doesn't mean you can bullshit me that WWE is mainstream popular in America lol

I'm describing basic marketing. It has nothing to do with any location at all.

Here take this, its easy and free

r/marketing • comment
2 points • FatFingerHelperBot

It seems that your comment contains 1 or more links that are hard to tap for mobile users. I will extend those so they're easier for our sausage fingers to click!

Here is link number 1 - Previous text "one"

^Please ^PM ^/u/eganwall ^with ^issues ^or ^feedback! ^| ^Delete

r/smallbusiness • comment
1 points • derethor

I was in your same situation a couple of years ago. There is a lot of information (maybe too much). I suggest you to start with the basics and roots of marketing and sales. Forget everything about facebook ads, etc, that is "tactics", but you need the strategy.

maybe this course is a good starting point: do it like if you go to school, take notes, etc. The roots are the most important part of it.

For example, in that couse you will learn about segments, and you will define segments of your market. Then, when you have a list of segments and some specific properties, then you can define a small marketing plan with facebook ads (for example).

Also, in coursera you can check for courses:

In my opinion, forget everything about "digital marketing" and ads, etc. Focus on courses that will help you to how to define your market, and how to create an offer that targets your market (like this one )

in my experience, when you are small and you dont have too many resources, it is better to try by yourself and learn, then, write some kind of system, then hire cheap people to follow that system. Learn from that, and improve.

r/gamedev • comment
1 points • JeseniaLain

Run marketing, growth and UA at an indie studio with a background on Wall St. and no marketing experience. It's drinking from a fire hose. I started with these two courses:

r/Entrepreneur • comment
2 points • zaptdunk

Take up a MOOC and complete it. That's one of the best ways to learn as well as reading books- check out Geoffrey Moore's Crossing the Chasm or any of Seth Godin's books.


Here is a list of good quality MOOCs to get you up and running.


I'd recommend you pay for the certification because it'd advantageous to have it on your LinkedIn Profile. However, if you're just auditing, ensure you learn the shit out of it.


Have fun and best of luck. Cheers.