Social Media Marketing

can I still enroll for free after they added trial?

Is the 7 day trial the only free option now? At the beginning of the year I could enroll for the full courses (but no certificate).

Lets say this one https://www.coursera.org/specializations/social-media-marketing

How can I join for free still?

Cheers

What marketing courses should I take/skills should I learn as an indie app developer

My goals

I'm a computer scientist and have some bigger projects, like a social media that I'm working on, and I really have a desire to be able to design simple viral apps. Eventually I'd like to put out a number of apps and work mostly on the business side of them, and get away from developing.

Business courses I've taken

• business law
• entrepreneurship
• entrepreneurship marketing (audit)

I'm looking on coursera and it looks like there's some cool courses

• viral marketing
• social media marketing
• update: I didn't realize coursera cost as much as it did, I started looking at edx, but it looks like they have less selection

but I want to know what skills you consider to be the most essential, and what things I shouldn't spend any time on(ex: Do people in the industry actually ever do a SWAT or PORTER analysis?)

Also if you have any specific online courses which you would recommend, please mention them.

Class starts Apr 23rd https://www.coursera.org/specializations/social-media-marketing

https://learndigital.withgoogle.com/digitalgarage/courses

https://www.coursera.org/specializations/social-media-marketing

The first place I would start is here: https://moz.com/beginners-guide-to-social-media

This is a great intro to social media marketing; it lays out a lot of the basic concepts and practices. Moz updates their guides regularly to keep them relevant.

Then you have a few choices. If you are really serious about teaching yourself everything you can on the subject, and you have a website for the restaurant, sign up at Hubspot Academy and start working through their video courses on digital marketing. They have several which focus on social media but many of the other courses, on various aspects of digital marketing, you will find useful.

Alternatively, if you don't want to go super heavy into learning all the intricacies of online marketing, go to Udemy or Coursera and sign up for one of their social media marketing courses.

Udemy's cost a little money. They regularly have sales and you can buy courses for under $20. Here's one.

Coursera offers classes at a cost if you want certification, or for free if you simply want to audit. Here's a set of 6 courses you can audit for free.

Take up a MOOC and complete it. That's one of the best ways to learn as well as reading books- check out Geoffrey Moore's Crossing the Chasm or any of Seth Godin's books.

​

Here is a list of good quality MOOCs to get you up and running.

https://www.edx.org/course/fundamentals-digital-marketing-social-media-ecommerce-3

https://www.coursera.org/learn/wharton-marketing

https://www.coursera.org/specializations/social-media-marketing

https://www.coursera.org/learn/wharton-contagious-viral-marketing

https://www.coursera.org/specializations/marketing-strategy

​

I'd recommend you pay for the certification because it'd advantageous to have it on your LinkedIn Profile. However, if you're just auditing, ensure you learn the shit out of it.

​

Have fun and best of luck. Cheers.

​

Free Google's Fundamentals of digital marketing

https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

Social Media specific

[] https://blog.hootsuite.com/brand-certifications-social-media-marketing/ [] https://education.hootsuite.com/pages/certifications/ [] https://academy.hubspot.com/courses?page=1#products=social;certsOnly=true; [] https://www.facebook.com/business/learn/certification?ref=ens_rdr

Other Google marketing/business courses

https://learndigital.withgoogle.com/digitalgarage/courses

National Institute for Social Media

https://nismonline.org/

Graduate Certificates in Social Media

[] https://www.snhu.edu/online-degrees/certificates/graduate-social-media [] https://scs.georgetown.edu/programs/395/social-media-management/ [] https://www.middlesex.mass.edu/careertraining/socialmedia.aspx [] https://catalog.tamu.edu/undergraduate/liberal-arts/communication/social-media-certificate/ [] https://www.learning.depaul.edu/eCS/CourseListing.aspx?master_id=1074&course_area=KMC&course_number=145&course_subtitle=00 [] https://www.sps.nyu.edu/professional-pathways/certificates/marketing-and-public-relations/social-media.html

MOCs

[*] https://www.coursera.org/specializations/social-media-marketing