Digital Marketing

Talking digital tools specifically, I find online courses with video are easier to learn from than books. Because you’re dealing with web applications, it’s much easier to follow along with how to learn them. They can often get very confusing.

AdWords is a great way to get in front of your customers when the search for the products or services you offer. This Udemy course is one of the best to learn AdWords courses with over 18 hours of video content. The course is only $10.99 for the next 5hours, then it goes back up to $199. Udemy usually has sales at least once a month so don’t feel to bad if you miss this sale. Just don’t ever pay full price for a course as they go on sale often.

Lynda.com has some great courses.

If you want to go in-depth with digital strategy, I suggest checking these Coursera courses. These courses are by the University of Illinois and lifted from their degree papers.

Hope this helps.

coursera

Here’s a link to a course on Coursera. The site has a lot of free classes - I’ve taken a couple of other classes (and started more). Usually the content is well done.

Hello! I was in a similar position as you - one man marketing show - at my previous job. Though i'm trained in basic marketing and IT.

1. Would it be a good start for me to go for certificate courses like Equinet Academy's Digital Marketing Strategy Course? They seem to be the more popular one among the skillsfuture courses. Is there actionable value in what they teach?

Check out Coursera's Digital Marketing Specialisation- as a professional I took this to see what I'd missed out on (sponsored by my previous company) and learnt a lot more.

1. Do udemy courses have any standing with potential employers when they look at your resume?

I don't think so. Coursera has however - I don't work for Coursera btw - but their courses as they are tied with universities it seems to have more weightage,

1. Is a degree necessary to forge a career in digital marketing? Because even my diploma isn't related to marketing in any way. I've considered getting a part time degree but I don't know if it'll be worth it.

Nope you don't need.

1. What are some core qualities a person must possess in order to function in this field? Creativity etc?

Have an open mind and keep a lookout at various things other companies are doing. I subscribe to tons of different newsletters (even competitors) and browse them during my free time (on the bus, queuing, etc) to see what others are doing and what I can use to implement at my workplace. I'm not sure about you but I think Creativity can be built as time goes by.

1. Would you mind sharing with me some of your favourite go-to learning resources on marketing?

I read a lot of news actually. And look at ads. Sometimes offline ads make you think of how you can do it online too.

1. Is it recommended to specialise in one thing as opposed to be a jack of all trades? E.g. specialise in SEO or content writing etc.

It's best to know a bit of everything, but ultimately, specialise in the item that you like.

1. What is a typical day at work like for you?

Reading SEO/SEM news that I subscribe to via Google Alerts

Check and clear emails and requests from management and colleagues.

Check analytics reports.

Google is my best friend and anything that I'm not sure of, I google for answers.

Coursera or General assembly leaning Digital marketing.

Looking to expand my digital marketing Journey and trying to figure out which approach should i take, Coursera or General Assembly?

Coursera https://www.coursera.org/specializations/digital-marketing?action=enroll&authMode=login&email=larrymo219%2540aol.com&errorCode=invalidCredential#creators

General Assembly https://generalassemb.ly/education/digital-marketing

General assembly 11 weeks long and $3500

Coursera seems longer and only $50 a month.

Any information or help would be great full.

Thank you.

There are lots of great courses in advertising and marketing available on Coursera. They allow you to earn certificates from major universities around the world. Some of them are free, but the rest are not very expensive. Here is one from my institution, the University of Illinois:

https://www.coursera.org/specializations/digital-marketing?

I’m not necessarily recommending it; I’m just showing it as an example. It consists of 7 courses (requiring 8 months at approximately 5 hours per week all on your own time), and at the end you receive a Digital Marketing Specialization Certificate.

There are many others like this, including single courses and (like this) specializations comprised of multiple courses.

I thought this program was really well done. It's free if you don't need credit. https://www.coursera.org/specializations/digital-marketing

https://www.coursera.org/specializations/digital-marketing? se lo visualizzi agevolmente (da pc). C'è anche l'app che è molto comoda.

You are welcome! Essentially you will learn a lot on the go, so expect things to be a bit hard initially...

If you want a more structured approach then you could try the below

https://www.coursera.org/specializations/digital-marketing

You can go for the paid option if you need the certification, else all the course material is free to access

The below links can help you with specific things and you may pick and choose based on your priorities

https://analytics.google.com/analytics/academy/

https://www.facebook.com/blueprint

https://www.facebook.com/business/m/marketing-consultants/partners

https://academy.hubspot.com/courses

​

All the best!

>good eye for website design

Let me save you from this idea. Design is not about aesthetics. Design is about problem-solving.

Web designers place too much emphasis on aesthetics. They play a fairly diminished role overall. That's not to say that problems are never solved by aesthetics (e.g., luxury brands), but most of the time they're simply not that important beyond "good enough" (i.e., simple, clean, and stays out of the way of the user completing tasks).

That said, here are some resources.

Design Disciplines

• BOOK: The Elements of User Experience by Jesse James Garrett. This particular books provides an excellent framework for thinking about websites. It specifically focuses on UX Design. It's one of the most important books that I've read.
• BOOK: Graphic Design Thinking by Ellen Lupton and Jennifer Cole Phillips. This teaches you Design Thinking and Graphic Design concurrently.
• BOOK: Graphic Design: The New Basics by Ellen Eupton and Jennifer Cole Phillips. By the duo above, a basic introduction to graphic design.
• BOOK: The Non-Designer's Design Book by Robin Williams. This is great book on basic Graphic Design.
• BOOK: Design: A Very Short Introduction by John Heskett. A good introduction to Design as a broader discipline. It's good for helping understanding that design is much more than aesthetics.
• BOOK: Typography Workbook by Timothy Samara. One of the best books on typography that I've come across.
• BOOK: The Design of Everyday Things by Donald Norman. Considered by many to be one of the key texts for designers, across all disciplines, to read. It promotes a user-centered design approach.
• COURSE: Graphic Design Specialization on Coursera.
• COURSE: Interaction Design Specialization on Coursera.
• COURSE: UI/UX Design Specialization on Coursera.
• WEBSITE: Smashing Magazine. Great resources on web design in general.
• WEBSITE: A List Apart. While I don't see it recommended much anymore, they were the one who popularized responsive design.
• WEBSITE: Nielsen-Norman Group. They place a strong emphasis on user-centered design. The Norman in the name is Donald Norman from above.

Communication (Soft Skills)

• BOOK: Writing for Multimedia and the Web by Timothy Garrand. Writing is one of the most important tools we can developed. That's because communication is so fundamental to everything we do.

Business (Soft Skills)

• BOOK: Value-Based Fees by Alan Weiss. This is primarily about how to price services based on value rather than time and other approaches. You'll find that value is a fundamental concept in business, so it's helpful to be business savvy even if you're not on the business side of things.
• BOOK: Jobs to Be Done by Stephen Wunker and Jessica Wattman. This book is focused on marketing, particularly knowing your customers, but the jobs-to-be-done concept is actually quite helpful in a design context (e.g., What are your users trying to get done on your website?).
• COURSE: Digital Marketing Specialization on Coursera.