Survey Data Collection and Analytics

There is a survey methodology specialization on coursera.org, https://www.coursera.org/specializations/data-collection#courses

Your question directly relates to the survey sampling class if you are interested in that.

I agree with /u/conmanau, this seems like a multi-stage census.

Your survey does not load for me, all I'm getting is a loading animation.

Lack of proper research is a huge problem in this domain. I tend to basically ignore any research in this field, because barely any survey is correctly constructed (if you haven't, please study social survey design; some time ago I took this course and it was decent) or research is done only on junior programmers (read: students), and nobody does proper experiments. I talked to a friend in a local agile consultancy agency and he told me that they wish they could open a proper lab for testing hypotheses in a scientific way, but it would take a lot of money with the current job market.

There are also a couple coursera courses that go over some aspects of survey design that are worth checking out.

https://www.coursera.org/specializations/data-collection

Don't have a book in mind per se. I took a Market Research certificate course at the University of Georgia, but the textbook was really long, dull and outdated (everything changes quickly it seems). There's also some q're design courses on Coursera: https://www.coursera.org/specializations/data-collection#courses

I learned a lot by just taking surveys or by joining a panel and seeing what others were doing.