Digital Product Management
Modern Fundamentals

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Below are the top discussions from Reddit that mention this online Coursera course from University of Virginia.

Offered by University of Virginia. Not so long ago, the job of product manager was about assessing market data, creating requirements, and ... Enroll for free.

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Taught by
Alex Cowan
Faculty & Batten Fellow
and 9 more instructors

Offered by
University of Virginia

Reddit Posts and Comments

0 posts • 5 mentions • top 4 shown below

r/ProductManagement • comment
1 points • UnobtainiumIsHard

I took this one before transitioning from Business Analyst to Product Manager and it was super helpful and not very expensive:

r/ProductManagement • comment
1 points • sauberflute

There's a great framework in this course (direct video link might not work):

If you need someone to work with the engineers to flesh out the details, you probably need a BA/PO.

If you need someone to manage the dependencies of execution you might need a project manager.

If you need someone to follow-up on callbacks, send emails, etc. you might need an admin.

You could also offload some of the marketing, data science, etc. roles.

You need to think like an executive: what work needs to get done? how much time does it take? which parts of it are you best at? Which parts should you delegate?


Good luck.

r/ProductManagement • comment
1 points • Baadshaah

First of all, I assume you are looking into IT product management.

From what I've seen the PM role differs at each company in as to what they require skill-wise. But here are some recommendations based on my experience.

First of most of the job boils down to having good communication, story-telling and negotiation skills. A great place to start off with would be this Coursera course and pick-up the book Never Split the Difference - Chris Voss.

Even though you might not see yourself as "code monkey" it is really important to understand technology well. A great course to start off in this regard would be CS50.

Then it would good to pick up some design skills. Read books like Don't Make Me Think by Steve Krug and Design of everyday things by Dan Norman. You can also check out the course UX Fundamentals by Aquent Gymnasium. Then I will recommend doing the weekly design exercises. Remember the goal is not to be pixel perfect but rather how to think design.

Then you can check out books like Four Steps to Epiphany - Steve Blank and Inspired - Marty Cagan.

Also, the course Digital Product Management by Alex Cowan is a good introduction to product management. Also, this Udemy course Become a Product Manager by Cole Mercer and Evan Kimbrell is okayish.

I will also recommend to pick out your product and do a case study on it and think of ways on how you can improve.

r/ProductManagement • comment
1 points • AlwaysAPM

Thank you all the lovely people for sharing amazing resources.

I am collating all the resources from the comments in this comment to make it simple to browse and find the relevant resources:


  1. Lean Product Playbook
  2. Swipe to Unlock: The Primer on Technology and Business Strategy
  3. Decode and Conquer book
  4. Cracking the PM interview book
  5. Never Split the Difference
  6. Shape Up: Stop Running in Circles and Ship Work that Matters
  7. Escaping the Build Trap


  1. Free course on YouTube by a PM at Google
  2. Becoming a Product Manager online course by Cole Mercer
  3. Digital Product Management: Modern Fundamentals ( u/mastishk - I hope this is the course you were referring to)


  1. The Prof G Show with Scott Galloway


  1. Product Discovery. A Practical Guide for Agile Teams
  2. The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
  3. User Story Mapping: Discover the Whole Story, Build the Right Product

Twitter Threads / Communities

  1. By Shreyas
  2. By Austin Rief (not specific to product management)
  3. Lenny Slack Community

Please note: this is only a collation from all the comments and not a recommendation.