When hiring a help desk, very entry level, I look for an A+ certification. That being said, the A+ proves only very basic competency. A+ needs to update the curriculum to reflect enterprise practices, or offer an A+ "Enterprise" certification.
I'm currently auditing the Technical Support Fundamentals Google and Coursera put together. Only 2 weeks in and I think it's far better than A+. It's teaching the things I wish entry level people knew.
If I had two candidates in front of me, everything is equal but one is A+ certified and other completed the Technical Support course with Coursera, I would select the person with Coursera.