Sales Strategy

Sales Strategy

Here's a thread where I talked a bit about it. The fact that you learn from the perspective of the Customer Journey (instead of the Selling Process) flips selling on its head and makes you so much more in tuned to connecting with the customer and getting the sale.

I talked a bit about it the notions this other thread.

It can be tough to find courses and programs on these outside of an actual $80,000 MBA program, despite its importance and absolute relevance to sales.

But... There are a few online places you can learn it to a high quality level.

• Wharton has the reputation as one of the top 3 business schools in the entire world. It's an Ivy League school. They're offering an online program on this now for not much more than $500. It's a 5-6 month program, but if you hussle it during COVID, you can conceivably complete it in 6 weeks (and get your professional program certificate from Wharton, which looks as cool on a resume as one from Harvard or Oxford).

• Another one is Sales Strategy offered in English from FIA Fundação Instituto de Administração (in São Paulo, Brazil, one of South America's top business schools and in the top 100 in the world). Again you can get a certificate to put on your resume.

This next one is not strategy and is more systematic than books, but if you want a full legit academic program in sales, and are willing to devote about half a year, Queen's University from Smith School of Business has an excellent reputation. They have a full-out program on Enterprise sales for 5 months for $500. (Just a few hours / week). It's actually one of the few online university programs strictly devoted to sales (a Professional multi-course certificate program).

Hopefully this helps.