I'm not an expert on experiments as I focus more on business and financial markets applications. For marketing we sometimes care about causality and other times more about prediction. The problem with traditional econometrics is it depends quite heavily (in undergrad course) on strong assumptions about the data generating process, which are likely not true in real life.
One of the standard books is Wooldridge, Econometric Analysis of Cross Section and Panel Data (he also has a more introductory book). There supporting websites with accompanying material in R and Python (by others, not the author).
To get away from this mindset, books like Gelman and McElreath (Statistical Rethinking) are good. Another more detailed (in terms of the math) is Shalizi's Advanced Data Analysis from an Elementary Point of View (free at http://www.stat.cmu.edu/\~cshalizi/ADAfaEPoV/). A somewhat easier, but less comprehensive book is Foundations of Agnostic Statistics (https://www.cambridge.org/core/books/foundations-of-agnostic-statistics/684756357E7E9B3DFF0A8157FB2DCECA)
Moving to more predictive models (and less causal analysis), the second edition of the classic Intro to Statistical Learning is excellent. It will allow you to handle way more cases than what you can do with the traditional econometrician's toolkit. Highly highly recommended. (The examples are in R, which will help you learn that if you don't already know it.)
https://www.statlearning.com
Another book, with a more business orientation, is Taddy's https://www.amazon.com/Business-Data-Science-Combining-Accelerate/dp/1260452778
For books specifically covering causal analysis, I would look at:
- Pearl, Book of Why (more introduction, less technical)
- Angrist, Pischke, Mostly Harmless Econometrics (excellent if you are focused on policy studies, but well worth a read for anyone interested in causal analysis)
- Morgan, Winship, Counterfactuals and Causal Inference (much more in-depth)
- Pearl, Causality (this is the bible from one of the key researchers in the field)
The causal revolution has gone mainstream in the last 20 years so there are starting to be more intro courses online. For example, https://www.coursera.org/learn/crash-course-in-causality
These should get you started.