The Strategy of Content Marketing

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Below are the top discussions from Reddit that mention this online Coursera course from University of California, Davis.

Offered by University of California, Davis. This course is a partnership between the leading content marketing authority, Copyblogger, and ... Enroll for free.

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Taught by
Sonia Simone
Chief Content Officer
and 7 more instructors

Offered by
University of California, Davis

Reddit Posts and Comments

0 posts • 10 mentions • top 8 shown below

r/content_marketing • post
2 points • Ann_Yaroshenko
My review of The Strategy of Content Marketing course by Coursera

Hi, everyone! Recently, I have ended 5 weeks course The Strategy of Content Marketing from University of California, Davis and now I want to share my experience with you.This course goes through core strategies content marketers use to acquire and retain customers profitably. Course contains a variety of useful readings about empathy and experience map of your prospects, e-mail marketing, different types of content, etc. Also, well-considered structure of course allows taking the maximum benefit from studing. You can find detailed info about this course by clicking on the link above. Hope it would help you to grow as a professional!

r/digitalnomad • comment
1 points • lmneozoo

Actual sales or copywriting would be your best bet.

If you like writing, Coursera has some pretty good, free courses. Check this out (it's free to audit).

r/Blogging • comment
1 points • Big-Improvement-1281

I'm taking this one right now. So far I like it.


r/startups • comment
1 points • edimaudo

Writing a good copy is not something that happens overnight. You can take this course as a good starting point ( Also having a good understanding of your customers needs and making sure your landing page enables them to achieve it, is what is critical.

r/Indian_Academia • comment
1 points • NoFee8

Check out this course.

Its amazing for an introduction. Then start devouring blog named copyblogger and Niel patel. Both are great resources for content writing and marketing respectively.

I am learning this stuff right now. So reach out to me if you need any further pointers, or if just want to talk stuff.

r/copywriting • comment
1 points • AKentrepreneur

I would recommend this free course from UCDavis. It's a five week course, and it really gets you started.

Also skillshare has many short classes on copywriting for all levels.

r/startups • comment
1 points • clever_grill_

Hello! I work in content marketing, and I'm also self-taught. Here are a few of the resources I used when I was learning the very basics of copywriting.

The Copyblogger Blog: most of their blog posts about content or copy (including writing web copy) are bite-sized and easily digestible. They also have a podcast, if you prefer listening instead of reading.

I actually found that website because I took a Coursera course for free, taught by someone who works for Copyblogger. This course. You won't need the entire course; you can just focus on the section on 7A framework. The course also comes with free ebooks that I found helpful.

This article is a succinct summary of everything you need to know, tbh. If you want to skip the more in depth route, just read this one and try to go from there.

I also recommend literally anything from Ann Handley. Her book, Everybody Writes, can guide you through any copy you have to write (but at a surface level. It's a good starting point from which you can search online for more details on each topic.).

If you have any specific questions, feel free to ask! Step one to becoming a conversion pro is putting in the work to learn the 'rules' so you can use them and/or break them to your advantage :) Hope this helps. Good luck!

r/EntrepreneurRideAlong • comment
1 points • Flo-Flo

Awesome! I’m doing them both for free through Coursera.

Viral Marketing and How to Craft Contagious Content - University of Pennsylvania Strategy of Content Marketing - University of California

There’s thousands you can chose from but these seemed good for me!